Maxval takes an assimilated approach to ensure your marketing efforts work efficiently and in synchronisation right from Strategy to Implementation while garnering actionable results.

We believe in touching every level of a marketing strategy – micro, meso and macro.

Our Domain Expert will hand-hold you to unleash the power of Marketing with a framework centered on customers and leveraging unique marketplace insights

  • To achieve sustainable growth with customer-centric strategies aligned to company’s goals
  • To recommend and help install a Marketing organization to address current and future needs effectively
  • To analyze the product portfolio for strategic growth and sustained profitability
  • To devise strategies for global market entry and sustained growth
  • To establish reputed/long-term strategic business partners and agents

Coumara Radja – Marketing Domain Expert

Coumara Radja, a top management professional with two Masters degrees in International Business and Marketing has held leadership positions in various industries. He is articulate and result oriented. With over 30 years of experience both at strategic and transaction levels he has conducted business in more than 65 countries across the globe. He was based in Chicago for five years and travelled extensively within the US. He possesses a strong and consistent track record of creating and delivering significant business growth in a structured manner wherever he goes.


  • Years of experience in Marketing, Business Development, Sales, Corporate Communications, Strategy Planning, International Business, Financial Planning, Human Resources and Legal Affairs
  • Strategized and Executed global business expansion plans with clear focus on market development in regulated and emerging markets
  • Built winning marketing teams in different scenarios – start-up environments, growth and turnaround situations
  • Institutionalized effective communication ground rules for strengthening business relationship with customers and business partners
  • Implemented a systematic new product pipeline identification process strategy for strengthening the organization’s product portfolio
  • Spearheaded “Concept to Commercialization” of APIs with speed
  • Devised and implemented score cards, performance appraisal systems, training & development and recognition & reward systems for the star employees
  • Created effective external and internal communications strategies to help achieve strategic business goals, corporate positioning, strengthening and leveraging brand equity


  • Vice President – Corporate Affairs and Director on the Board for Micro Inks Corporation, USA
  • President – Corporate Strategy & International Business at Calyx
  • Business Head for Advanced Markets of APIs at Lupin
  • Senior Vice President – Global Business Development & Marketing at Wanbury
  • President – Global Business for APIs, Intermediates and CMO/CDMO at ZCL Chemicals Ltd.


  • PGPIM from the International Management Institute (IMI), New Delhi, earlier affiliated to IMD Business School, Lausanne, Switzerland and McGill, Montreal, Canada
  • MIM (Masters in International Marketing) from the Indian Institution of Export and Import Management (IIEIM), Mumbai. Gold Medalist
  • Masters in Science, TNAU, Coimbatore
  • Strategic Management Certificate course from IIM, Ahmedabad
  • Awarded “Competent Communicator” & “Competent Leader” by Toastmasters International, USA


  • Visiting Faculty to Business Schools for teaching “International Market-Entry Strategies”, “Market-Driven Organization”, “International Business Etiquette & Manners” and “Career on a Fast-Track”
  • Authored case studies for IIM – Ahmedabad students


Maxval Professionals LLP is founded by a core team of experienced senior leaders from the Pharmaceuticals industry. They have worked long with top-notch pharma companies like Lupin, Dr. Reddy’s, Zydus, Glenmark, ZCL and other names in the industry.


We have under one roof a unique combination of various kinds of pharma expertise – Operations including EHS&S, Quality, Regulatory, R&D, Marketing, Business Development, International Business and Strategy.


Our core team brings together a depth of knowledge, a length of skills and a breadth of experience that would allow us to address the full scope of our client’s organizational needs effectively.

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