Marketing

+91 9819466813info@maxval.co.in 315, Woodrow, 19 Veera Desai RoadAndheri West, Mumbai 400053, India.

We believe in touching every level of a marketing strategy – micro, meso and macro.

Our Domain Expert will hand-hold you to unleash the power of Marketing with a framework centered on customers and leveraging unique marketplace insights

To achieve sustainable growth with customer-centric strategies aligned to company’s goals
To recommend and help install a Marketing organization to address current and future needs effectively
To analyze the product portfolio for strategic growth and sustained profitability
To devise strategies for global market entry and sustained growth
To establish reputed/long-term strategic business partners and agents

Coumara Radja, a top management professional with two Masters degrees in International Business and Marketing has held leadership positions in various industries. He is articulate and result oriented. With over 30 years of experience both at strategic and transaction levels he has conducted business in more than 65 countries across the globe. He was based in Chicago for five years and travelled extensively within the US. He possesses a strong and consistent track record of creating and delivering significant business growth in a structured manner wherever he goes.

EXPERTISE

Years of experience in Marketing, Business Development, Sales, Corporate Communications, Strategy Planning, International Business, Financial Planning, Human Resources and Legal Affairs
Strategized and Executed global business expansion plans with clear focus on market development in regulated and emerging markets
Built winning marketing teams in different scenarios – start-up environments, growth and turnaround situations
Institutionalized effective communication ground rules for strengthening business relationship with customers and business partners
Implemented a systematic new product pipeline identification process strategy for strengthening the organization’s product portfolio
Spearheaded “Concept to Commercialization” of APIs with speed
Devised and implemented score cards, performance appraisal systems, training & development and recognition & reward systems for the star employees
Created effective external and internal communications strategies to help achieve strategic business goals, corporate positioning, strengthening and leveraging brand equity

EXPERIENCE

Vice President – Corporate Affairs and Director on the Board for Micro Inks Corporation, USA
President – Corporate Strategy & International Business at Calyx
Business Head for Advanced Markets of APIs at Lupin
Senior Vice President – Global Business Development & Marketing at Wanbury
President – Global Business for APIs, Intermediates and CMO/CDMO at ZCL Chemicals Ltd.

EDUCATION

PGPIM from the International Management Institute (IMI), New Delhi, earlier affiliated to IMD Business School, Lausanne, Switzerland and McGill, Montreal, Canada
MIM (Masters in International Marketing) from the Indian Institution of Export and Import Management (IIEIM), Mumbai. Gold Medalist
Masters in Science, TNAU, Coimbatore
Strategic Management Certificate course from IIM, Ahmedabad
Awarded “Competent Communicator” & “Competent Leader” by Toastmasters International, USA

PROFESSIONAL AFFILIATIONS

Visiting Faculty to Business Schools for teaching “International Market-Entry Strategies”, “Market-Driven Organization”, “International Business Etiquette & Manners” and “Career on a Fast-Track”
Authored case studies for IIM – Ahmedabad students

ABOUT MAXVAL

SERVICES

TEAM

Designed with ❤ by

Maxval takes an assimilated approach to ensure your marketing efforts work efficiently and in synchronisation right from Strategy to Implementation while garnering actionable results.